Jennifer Hyman, the chief executive and co-founder of Rent the Runway, has vast ambitions for the fashion rental service she co-founded in 2009. In the beginning, the company offered shoppers clothing choices they couldn’t afford to buy, enabling everyday Americans to sprinkle some haute couture on a prom or wedding. Now she wants you to wow your workplace all week long.

“I want to put H&M and Zara out of business,” Hyman proclaimed from a spacious conference room at Rent the Runway’s Manhattan headquarters overlooking Hudson Street. “I don’t want to,” she corrected herself. “I plan to.”

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